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City of Madrid: Christmas 2020 City Poster


I created the official Christmas Illustration seen across The City of Madrid during the Christmas period in 2020, and the characters for the augmented reality game.

For the client, the City of Madrid, I prepared several sketches and illustration proposals. I created the official Christmas poster following the brief, references, and direction chosen by the Client.

In the photos, you can see the version closest to the client’s vision, next to a few of my concepts, that I decided to develop in full color for the same campaign that weren’t used as the final illustration.

In parallel, I also designed the main character and elements for an interactive map for the city and an augmented reality game. One of many activities organized by the City of Madrid was a city walk with special attractions aimed at families with kids. For this occasion, an augmented reality game was developed by the team at Crowtec.

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